Registration that lives on your site
Paste one line into WordPress, Wix, Squarespace or a custom site — or share a link and a QR code. Spots-left counts update on their own.
Registration for bowling centers
Fill every league. Pack every lane.
Alley Ace puts league and tournament sign-ups, e-signed waivers and payments right on your website. Bowlers register in minutes from any phone, and every dollar lands in your own Square account.
- Works on any website
- No passwords for bowlers
- Your Square, your money
Made for
Weekly leagues
Tournaments
Youth programs
Seasonal events
Open & cosmic bowling soon
Everything a league night needs
Sign-ups, waivers and payments, without the clipboard
Replace paper forms, spreadsheets and phone tag with one simple flow your bowlers actually finish.
Payments straight to your Square
Take a deposit or the full amount on Square’s secure checkout. You’re the merchant: your payouts, your name on the statement, refunds from your dashboard.
Waivers, signed by every bowler
Each bowler e-signs their own waiver, gets a PDF copy by email, and you keep a complete, tamper-evident record. Annual waivers carry over.
Teams that fill themselves
Captains add their teammates, and each one gets a link to confirm their details and sign. You can see exactly who’s still missing.
Never oversell a squad
A bowler’s spot is held while they check out and released if they walk away. Capacity is set per squad or time slot, and full means full.
Ready for the front desk
Confirmation codes, desk payments, refunds and CSV exports, with separate roles for owners, managers and front-desk staff.
Up and running in an afternoon
Three steps to your first full league
-
1
Connect Square
Link your Square account in about two minutes. No new merchant account, no new card reader.
-
2
Create a league or tournament
Set your squads and time slots, prices, the questions you need answered, and your waiver.
-
3
Share it everywhere
Embed it on your website, post the link on social media, or print the QR code for the counter.
For your bowlers
From “I’m in” to “You’re registered” in two minutes
- No account, no password. Bowlers confirm their phone or email with a one-time code.
- Made for phones. Big buttons, clear steps and a timer that holds their spot while they finish.
- In your colors. Your name, your brand color and your website — Alley Ace stays in the background.
- Confirmation they can show. A code for the front desk and a copy of everything they signed.
Coming soon
Lane booking for open and cosmic bowling
The same Alley Ace, for your walk-in nights. Publish your weekly open and cosmic bowling schedule and let bowlers reserve lanes online — your way.
Instant booking
Choose how many lanes each hour can take online. Bowlers pick a time, pay a deposit or in full, and they’re booked — no phone tag.
Request & approve
Review every request first. Approve it and the bowler gets a payment link to lock in their lanes within the time you choose, like two hours.
- Weekly schedules, with holiday hours and closures
- Lane limits per hour that stay clear of league nights
- Deposits or full prepayment through your Square
- Holds that expire on their own, so lanes never sit blocked
Security
Built like it handles money — because it does
Your Square, your money
Payments go straight to your Square account. We never hold your funds or see a card number.
No passwords to leak
Bowlers sign in with one-time codes. Staff add an authenticator app, so a stolen email isn’t enough.
Only your sites can embed you
Your forms run only on the websites you list, so look-alike pages can’t collect your bowlers’ details.
Every change on the record
An activity log shows who changed what and when — including any visit from our support team, with the reason.
Questions
Good questions, straight answers
Anything else? Email hello@alleyace.com and a real person will answer.
Do I need a Square account?
Yes. Alley Ace connects to the Square account you already use (or a new one), so payments go straight to you and you stay the merchant of record. Registrations paid at the front desk work without it.
What does it cost?
We’re onboarding our first bowling centers now. Get in touch and we’ll walk you through pricing — there’s nothing to install and no hardware to buy.
Will it work with my website?
Yes. Paste a snippet into WordPress, Wix, Squarespace, Webflow or a hand-built site. No website at all? Share the registration link or print its QR code.
Do bowlers need to create an account?
No. Bowlers confirm their phone number or email with a one-time code and they’re in — nothing to remember next season.
Can every bowler on a team sign their own waiver?
Yes. Captains add their teammates, and each one gets a link to confirm their own details and e-sign their own waiver. You see who’s done and who isn’t.
When is lane booking coming?
It’s next on our list. Tell us how your open and cosmic bowling nights work and we’ll invite you to try it first.
Ready for your best season yet?
Set up your first league this week. We’ll help you every step of the way.